Don’t Mind the Mess – Mind the Memories


Everyday life in a family with kids is hard work, but the media image tends to teach us that it’s a piece of cake. We are constantly exposed by images showing us that good families have clean, well-behaved kids, live in well-decorated homes, and eat healthy, home cooked meals every day. At NAME IT, we know that this is an edited reality. We believe that good moms have sticky floors, dirty ovens, and happy kids who are allowed to make a mess while making memories. With our new campaign, we inspire you to leave the dirty laundry on the floor, postpone the vacuum cleaning, and live in the moment and extend the holiday feeling. In other words: We want you to mind the mess a little less and continue making memories.