Cotton made
in Africa

CmiA facilitates access to high-quality equipment and is actively helping improve productivity, fibre quality, and overall living conditions.

NAME IT has been working with organic cotton for the past 12 years - leading to this year’s share of organic cotton reaching 75% of our total cotton consumption.
We are now very proud to introduce the next step
– Cotton made in Africa.

The organic cotton in this product is grown by smallholder farmers in Africa respecting people and nature. Your purchase helps African families live a better life and helps protect our planet.

CmiA is committed to protecting soil, water, biodiversity, the climate, and the environment, including by banning the use of genetically modified organisms and reducing the negative effects of crop protection.

CmiA supports smallholder farmers, working to promote gender equality, dignified labour conditions, and respect for the rights of children.

By sourcing the organic CmiA cotton, we get a 100% traceable raw material which is GMO free and organically grown, without the use of hazardous pesticides and synthetic fertilizers. At the same time we are supporting the CmiA organization in their work on prohibition of exploitation of children, setting up school projects in the villages, promoting gender equality and in general supporting smallholder farmers in Africa increasing the living conditions for their entire families.

– Joan Søndergaard Nielsen, sourcing and sustainability manager in NAME IT

Towards a more sustainable future

NAME IT would like to set a good example when it comes to sustainability. A key part of our sustainability strategy going forward will be increasing the sourcing of better materials, these include: